A couple of weeks ago Kmart released this advertisement: And it’s great. It got more than 12 million hits in its first week. That’s incredible for a conservative brand like Kmart. You don’t see them doing anything remotely risky with their ads like that. And they reached Super Bowl numbers in terms of views. The hashtag #ShipMyPants became a “thing” and I have heard many, … Read More →
Why the technology and digital industries are headed the wrong way
A lot of news the past few weeks has revolved around innovations in technology like Google Glass, Facebook Home, and (less well-known) Microsoft’s Creative Director bashing folks who question “always-on” technology. The theme surrounding a lot of this news is the “always on” aspect. According to these trends, always on is the way of the future. But is it a good thing? I don’t think … Read More →
Heisman Trophy winner Johnny Manziel takes only online classes, and there is nothing wrong with that
Here is something I find fascinating, and slightly depressing: as the modern world becomes more and more digitally fluent, and our lives become increasingly connected to the internet, a large part of our nation is still adapting slowly to the change. I’m talking about the digitalization of school. Online classes for college and other levels of schooling have not kept up with the rapid advancement … Read More →
An Unrealized Aspect Of Video Games…Is Online Shopping?
As a 23-year-old male I have plenty of experience with video games. They are a great form of entertainment, and many of the games coming out these days could qualify as forms of art (if those who create music are “artists” then the same could be said for video game developers). One thing that I can’t comprehend is how the gaming industry is so far … Read More →
Are You Prepared To Pay The Price Of Personalization?
At work last week a group of Digital Innovation Group members got together to discuss 2012 and the trends we predict will happen in the approaching year. It was a great discussion, as most of our brainstorms tend to be, and a lot of intelligent and insightful points were brought up. For example, one trend that anybody who works in the digital space, and pays … Read More →
