I’m going to use CrossFit again as an example for this post. You’ll find that I’m very passionate about it and what it can teach us. If that bothers you, I’m sorry, but it won’t stop me from referencing it. Anyways, I’ve written a decent amount about the topics of Social Media ROI and how people need to start using social correctly. People still aren’t … Read More →
I think I learn more about social media offline, here’s why
The longer I work in social media, the more I hear questions and skepticism of social media ROI. ”We want to be on social, but investing money in something that has no proven ROI isn’t something we can do right now,” is the common sentiment with way too many people, even years after it appeared the bandwagon had reached capacity. Why is this the case? Take yourself … Read More →
Being “social” isn’t enough anymore, become a risk taker
Times are changing people. Social media isn’t “new” or “cool” anymore. It’s mainstream and everybody is doing it. The blue ocean has become a red ocean, and we’re all fighting for a piece of the pie. So it’s time to shake things up. More importantly, it’s time to take risks. We aren’t these bright-eyed and bushy-tailed social media noobs that are figuring out how to … Read More →
Want to improve the user experience? Keep it simple, stupid.
Yup. The KISS method. It’s so overlooked and yet, so necessary these days. We live in a world where technology is advancing more quickly every day. And that’s great. But it also means we are surrounded by instruction manuals the size of phone books, and there are more things for us to break by accident. The more advanced we get, the steeper the learning curve. … Read More →
The emotional state of consumers: social media’s untapped powerhouse
Please watch this before continuing to read. I promise you’ll understand afterwards. Emotions. They help us make every decision we make, every day of our lives. They are an integral part in developing as a human being, and they shape who we become. They affect how we act, what words we use to express thoughts, what clothes we buy, what food we eat, and even … Read More →
